AGP is committed to ethical marketing of its products that offer value added benefits to our customers. The key to a total quality approach towards healthcare marketing is targeting, communication and feedback. Our Marketing Department has translated this objective into a practical action plan with identified focused segments and allocating complementing products to a team for optimal resource utilization.
The main focus is on market research to assess customer needs and identifying market opportunities. Based on this data, ethical and customer acceptable strategies are formulated. Our Marketing team receives regular training on product knowledge for existing products and intensive training prior to marketing a new product.
AGP’s Marketing provides the latest information about recent developments on diseases and their management, not only by marketing new research molecules but also by conducting academic sessions within and outside the country. Knowledge regarding products is passed on through seminars, medical discussion meetings and ward presentations.
Over the years AGP has earned a prized reputation by establishing its name as one of the most ethical, reliable and quality conscious manufacturers of healthcare products.
Catering to customers needs through marketing of high quality products and efficient customer services and care have been the focal areas of AGP’s marketing.